FASHION ON THE GREEN

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In the 1870s, golf was introduced in the United States, and its supreme popularity spread rapidly across the country. Less than a decade later saw the rise of country clubs, where men and women alike gathered to socialize, dine and enjoy a round of holes on the green. Typical of the conservative style of that era, women sported ground length skirts and high-collar, fitted blouses.

 

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The constricting nature of women’s golf attire hindered their game, and the turn of the 20th century sparked a change in fashion choices. The “Free-Stroke Coat” was introduced, encumbering special sleeves that moved freely with every swing. Women also began opting for long sleeved cardigans and knit jerseys.

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After the fashion revolution of the 1920s, shortened one-piece dresses and stockings became mainstream for female golfers.

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As the decades continued, fashion continued to change, yet remained on the conservative side. Shorts and collared tees began making appearances in the 60s and 70s, and remain popular choices today.

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Fashion in golf continues to evolve and thrive today for both men and women. We draw inspiration from professionals while incorporating personal style and comfort. If you enjoy a summer afternoon on the green or attend major tournaments across the country, be sure to go in style.

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